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  2. Strategic energy management - Wikipedia

    en.wikipedia.org/wiki/Strategic_Energy_Management

    The main goal of SEM is to help a company achieve continuous improvement in its energy performance over a longer-term period. Some energy benefits of SEM include reduced energy consumption through improved energy efficiency and energy conservation, improved peak demand management and reduced demand charges, decreased overall energy cost, reduced energy costs, greenhouse gas (GHG) emissions and ...

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. [25] Some of the latest theoretical advances include search engine marketing management (SEMM).

  4. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]

  5. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.

  6. Security information and event management - Wikipedia

    en.wikipedia.org/wiki/Security_information_and...

    The acronyms SEM, SIM and SIEM have sometimes been used interchangeably, [20] but generally refer to the different primary focus of products: Log management: Focus on simple collection and storage of log messages and audit trails. [9] Security information management : Long-term storage as well as analysis and reporting of log data. [21]

  7. Security event management - Wikipedia

    en.wikipedia.org/wiki/Security_event_management

    The acronyms SEM, SIM, and SIEM have sometimes been used interchangeably, [3]: 3 [4] but generally refer to the different primary focus of products: Log management: Focus on simple collection and storage of log messages and audit trails [5] Security information management : Long-term storage and analysis and reporting of log data.

  8. SEER-SEM - Wikipedia

    en.wikipedia.org/wiki/SEER-SEM

    SEER for Software (SEER-SEM) is composed of a group of models working together to provide estimates of effort, duration, staffing, and defects. These models can be briefly described by the questions they answer:

  9. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. Companies must be able to summarize opportunities and problems within the environment so they can understand their capabilities within the market.