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Flyer (pamphlet) Leaflets being handed out in New York City (1973) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full ...
A method of full-color printing is six-color process printing (for example, Pantone's Hexachrome system) which adds orange and green to the traditional CMYK inks for a larger and more vibrant gamut, or color range. However, such alternate color systems still rely on color separation, halftoning and lithography to produce printed images.
A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service. [1] A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold ...
Currier and Ives was a New York City -based printmaking business operating from 1835 to 1907. Founded by Nathaniel Currier, the company designed and sold inexpensive hand-painted lithographic works based on news events, views of popular culture and Americana. Advertising itself as "the Grand Central Depot for Cheap and Popular Prints," [1] the ...
A broadside is a large sheet of paper printed on one side only. [1] Historically in Europe, broadsides were used as posters, announcing events or proclamations, giving political views, commentary in the form of ballads, or simply advertisements. In Japan, chromoxylographic broadsheets featuring artistic prints were common.
Brochureware. Brochureware was a term used to describe "simply listing products and services on a Web site." [1] To emphasize what's lacking, Advertising Age referred to "static brochureware" [2] - it just stands there and "is little more than a brochure." [3]
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