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t. e. In social psychology, the boomerang effect, also known as "reactance", refers to the unintended consequences of an attempt to persuade resulting in the adoption of an opposing position instead. It is sometimes also referred to as "the theory of psychological reactance ", stating that attempts to restrict a person's freedom often produce ...
Rogerian argument. A key principle of Rogerian argument is listening carefully to another person empathetically enough to be able to state the other's position to the other's satisfaction. Rogerian argument (or Rogerian rhetoric) is a rhetorical and conflict resolution strategy based on empathizing with others, seeking common ground and mutual ...
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
The door-in-the-face technique is a compliance method commonly studied in social psychology. [1][2] The persuader attempts to convince the respondent to comply by making a large request that the respondent will most likely turn down, much like a metaphorical slamming of a door in the persuader's face. The respondent is then more likely to agree ...
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...
Nonverbal Influence. Nonverbal (NV) Influence is the art of effecting or inspiring change in others' behaviors and attitudes by way of tone of voice or body language and other cues like facial expression. This act of getting others to embrace or resist new attitudes can be achieved with or without the use of spoken language. [1]
e. Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1] Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual ...
The cognitive response model shows that learning our cognitive responses to persuasion provides a basis for understanding the persisting effects of communication. Greenwald’s theory states that we remember our cognitive responses better than actual information presented to us. Simply put, we are better at remembering our thoughts about an ...