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On Saturday, August 1, 1981, at 12:01 a.m. Eastern Time, [7] [8] MTV was launched with the words "Ladies and gentlemen, rock and roll", spoken by John Lack and played over footage of the first Space Shuttle launch countdown of Columbia (which took place earlier that year) and the launch of Apollo 11.
The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where the "M" is an apple and the snake is the "TV".
The influence of the MTV logo's chameleon-like look can be seen today. As a result of their association with MTV, Manhattan Design became highly sought after for all sorts of "hip" design projects, working with such notables as The B-52s , The Cars , Billy Idol , Duran Duran , R.E.M. , Sting , 10,000 Maniacs , Suzanne Vega , and others.
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Yo! MTV Raps is an American two-hour television music video program, which first aired on MTV Europe from 1987 to mid-90s and on MTV US from August 1988 to August 1995. The American version of the program (created by Ted Demme and Peter Dougherty) was the first hip hop music show on the network, and was based on the original MTV Europe show, which first aired one year before the American version.
Logo used until 2014; all on-air logos used since 1994 are based on the "E" and "T" in "Entertainment" seen in the original 1981 logo, but have solely used the abbreviated "ET" name
On January 5, 2013, VH1 introduced a new logo that closely resembles their first. The logo has a "plus" sign in it, representing VH1's focus on music-related shows and events and pop culture-based reality programming. [56] The network's main video block was VH1 + Music, seen weekday mornings between 6 a.m. and 11 a.m.
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