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The Art of Choosing: The Decisions We Make Everyday – What They Say About Us and How We Can Improve Them is a non-fiction book written by Sheena Iyengar, a professor at Columbia Business School known for her research in the field of choice. [1] The book was first published by the imprint Twelve Books of Hachette Book Group in March 2010. [2]
This type of book was seen predominantly as a form of entertainment for children. Nonetheless, there were books with more didactic purposes (ranging from historical series such as the aforementioned Time Machine to books with religious themes such as the Making Choices series). Also, a few branching-path books were aimed at adults, ranging from ...
Certain books in the series allow readers choice of whom to take the role, for example, in an adventure book, readers may be prompted to choose between a climber, a hiker, or a traveler. Stories are generally gender- and race-neutral, though in some cases, particularly in illustrations, there is the presumption of a male reader (the target ...
In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. The book analyses the behavior of different types of people (in particular, maximizers and satisficers). This book argues that the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and ...
Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick.
Here’s what they found, plus what dietitians recommend when it comes to making smart sandwich choices on the go. ... RD, author of The Little Book of Game-Changers. “That’s something to ...
According to the Simon & Schuster website, it appears that Christine's book is scheduled to hit shelves on Sept. 16, 2025, but this is subject to change. Next: Sister Wives Christine Brown Makes a ...
A Hobson's choice is a free choice in which only one thing is actually offered. The term is often used to describe an illusion that choices are available. The best known Hobson's choice is "I'll give you a choice: take it or leave it", wherein "leaving it" is strongly undesirable.