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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
In 1949, Converse made a black-and-white version of the All Star. In 1957, it introduced the low-cut "Oxford"-style version of the shoe, and in time the company began to produce All Stars in multiple colors and prints. Today, Converse makes the Chuck Taylor All Star in a variety of colors, styles, prints and fabrics. [citation needed]
In 1991, LJO Inc. acquired the brand. Despite the split and selling of both companies, Converse kept the rights of the Jack Purcell line of shoes from the PF Flyers acquisition. Rebranded with the Converse name, Jack Purcell sneakers are still produced today. In 2001, New Balance purchased PF Flyers and re-launched the brand in 2003. [1]
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Elverys was founded in 1847, and is Ireland's oldest sports retailer. [3] It was taken over by Staunton Sports in 1998, has gone from one shop to 46 nationwide since the takeover. The company has over 700 employees.
Major brands such as Converse, Adidas, and Nike used celebrity endorsements from Chuck Taylor, Michael Jordan, Lionel Messi, and others to promote their products. Fashion houses periodically prompted new trends in women's and high-end fashion. In particular, while working for Christian Dior, Roger Vivier popularized the stiletto heel in 1954.
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