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Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.
Actions per minute, abbreviated to APM, is a term used in video games, particularly real-time strategy and fighting games which refers to the total number of actions that a player can perform in a minute.
On a single-step or immediate-execution calculator, the user presses a key for each operation, calculating all the intermediate results, before the final value is shown. [ 1 ] [ 2 ] [ 3 ] On an expression or formula calculator , one types in an expression and then presses a key, such as "=" or "Enter", to evaluate the expression.
Optimist Fleet of Optimists Typical Optimist storage Rigging on shore Optimist dinghies waiting to a wind. The Optimist is a small, single-handed sailing dinghy intended for use by young people up to the age of 15.
The measurement of ionizing radiation is sometimes expressed as being a rate of counts per unit time as registered by a radiation monitoring instrument, for which counts per minute (cpm) and counts per second (cps) are commonly used quantities.