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Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" [2] a public policy issue, goods ...
Shock advertising or shockvertising is a type of advertising generally regarded as one that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1]
Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter is a non-fiction book written by Steven Johnson.Published in 2005, it details Johnson's theory that popular culture – in particular television programs and video games – has grown more complex and demanding over time and is making society as a whole more intelligent, contrary to the perception that ...
While using fear in ads has generated some negative reactions by the public, there is evidence to show that "shockvertising" is a highly effective persuasion technique, and over the last several years, advertisers have continued to increase their usage of fear in ads in what has been called a "never-ending arms race in the advertising business ...
Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.
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Slavery as a positive good in the United States was the prevailing view of Southern politicians and intellectuals just before the American Civil War, as opposed to seeing it as a crime against humanity or a necessary evil. They defended the legal enslavement of people for their labor as a benevolent, paternalistic institution with social and ...
Balenciaga (/ b ə ˌ l ɛ n s i ˈ ɑː ɡ ə / bə-LEN-see-AH-gə, [1] Spanish: [balenˈθjaɣa], Basque: [balents̻i.aɣa]) is a French luxury fashion house headquartered in Paris.It designs, manufactures and markets ready-to-wear footwear, handbags, and accessories, and licenses its name and branding to Coty for fragrances. [2]