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Free refills are seen as a good way to attract customers to an establishment, especially one whose beverages are not their primary source of income. [1] Due to the extremely low cost of fountain soft drinks (especially the beverage itself, not including the cost of the cup, lid and straw), often offering a profit margin of 80-82%, establishments tend to offer free refills as a sales gimmick. [3]
The casual, sit-down restaurant features a wide array of steaks, ribs, shrimp, and chicken dishes. Free refills are offered on lemonades, teas, and Coca-Cola products such as Sprite and Pibb Xtra.