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The Libera Award for Marketing Genius is an award presented by the American Association of Independent Music at the annual Libera Award which recognizes "the most innovative and creative marketing campaign for a project released by an Independent label or artist" since 2012. [1]
Spotify Wrapped is a marketing campaign intended to promote Spotify. In addition to promoting the music streaming service by encouraging users to share about it on social media, the campaign has developed into a unique feature that is different from the offerings of rivals including Apple Music.
Easily recognizable music is put in television ads to produce a "significant positive relationship with recall and comprehension" for the viewer. [1] On top of this, "recall of information is improved when cued with a well-known song." [11] Advertisements strategically use popular music to make a lasting impression on viewers.
These awards celebrate the best in video commercial advertising, recognizing the achievements of brands, agencies, and creative professionals. [7] United States: Jay Chiat Awards: 4A's (American Association of Advertising Agencies) Recognizes the best strategy in marketing, media, and advertising around the world
Spotify started its viral marketing campaign Spotify Wrapped in 2016. [36] The campaign was designed to promote Spotify by encouraging people to share their music taste on social media. The release of Spotify Wrapped in early December each year has historically correlated with a boost to Spotify's app store ranking. [36]
The campaign was launched on the reality television series American Idol on January 21, 2009, and rolled out to other national markets over the following weeks. In the United States, commercials following the Open Happiness theme appeared during NBC's broadcast of Super Bowl XLIII on February 1, 2009, and during ABC's broadcast of the 81st Academy Awards on February 22, 2009.
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to ...
TikTok's focus on music, niche communities and pop culture fandoms allowed these artists to thrive within specific subcultures and subgenres. Strategic collaborations with popular TikTok creators, sponsored hashtag challenges, and the use of licensed music in viral videos became integral components of contemporary music marketing strategies.
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