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Consumer Reports (CR) named BMW the top overall pick in its 2024 Brand Report Card rankings, with the German automaker becoming the first back-to-back winner since 2017.
The first Subaru model sold in America, the 360 had an MSRP of $1,297 and was marketed with the slogan "Cheap and ugly does it!" [40] The 360 was a commercial failure in North America. Car and Driver, in a period review, called it one of the ugliest cars in history and "the most bulbous bubble ever to putt-putt." [40]
Subaru of Indiana Automotive, Inc. (often abbrevriated as SIA) is an automobile assembly plant in Lafayette, Indiana, United States, which began as "Subaru-Isuzu Automotive, Inc.", a joint venture between Subaru Corporation and Isuzu Motors Ltd. [2] Today, the plant is a wholly owned subsidiary of Subaru Corporation which produces the Ascent, Crosstrek, Legacy and Outback models.
The first Subarus to enter the US were [12] the 1968-1969 Subaru 360 and the 1970 Subaru FF-1 Star. Less than six months after the company formed, it became a public company and has been from 1968. [10] Subaru of America became the only import car company that was publicly traded, making small fortunes for Bricklin and COO Harvey Lamm. [13]
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Subaru Corporation (株式会社 SUBARU (スバル), Kabushiki-gaisha Subaru), formerly Fuji Heavy Industries, Ltd. (富士重工業株式会社, Fuji Jūkōgyō Kabushiki gaisha), is a Japanese multinational corporation and conglomerate primarily involved in both terrestrial and aerospace transportation manufacturing.
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Subaru supplies a factory-backed team for Rally America, and has won the driver's title in five of the seasons. [14] Starting in 2006, Subaru of America sponsored the Subaru Road Racing Team (SRRT) with a Subaru Legacy 2.5 GT Spec-B in the Grand-Am Street Tuner class. In 2010, SRRT campaigns a WRX STI in the Grand Sport class. [15]