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YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service. [11] [12] Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis.
The YouTube NextUp program is exclusive to channels meeting this threshold and other program criteria. This is also the minimum subscriber count required for a Spreadshop [13] or Teespring merchandise shelf. [14] There are currently three regular Creator Awards tiers, [1] plus a fourth and fifth that have been awarded a few times:
YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]
The free tier plays songs in its music video version where applicable. The premium tier plays official tracks of the album unless the user searches for the music video version. YouTube Music Premium and YouTube Premium subscribers can switch to an audio-only mode that can play in the background while the application is not in use. The free tier ...
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The YouTube Original Channel Initiative was a $100 million program funded by Google in 2012 to bring original content onto YouTube. [1] [2] The original channel initiative was also meant to kick start Google TV. [3] The channels are collectively known as "original", "premium" or "YouTube funded" channels. Participants included: Madonna ...
American YouTube personality MrBeast is the most-subscribed channel on YouTube, with 362 million subscribers as of February 2025.. A subscriber to a channel on the American video-sharing platform YouTube is a user who has chosen to receive the channel's content by clicking on that channel's "Subscribe" button, and each user's subscription feed consists of videos published by channels to which ...
Community, officially known as Posts since January 2025, is a feature that added on September 13, 2016, YouTube launched a public beta of Community, a social media-based feature that allows users to post text, images (including GIFs), live videos and others in a separate "Community" tab on their channel. [86]