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Soft Surroundings is an American catalog chain specializing in women's clothing and bedding products. Based in St. Louis, Missouri , it currently has 44 locations nationwide, most of which are located in lifestyle centers and indoor shopping malls.
In 1988, the J. Peterman Company published its first catalog. It offered distinctive lifestyle merchandise (including reproductions of antique clothing and clothing worn in specific films) portrayed in a distinctive way. Products were illustrated with black and white drawings, and described in a literary style, often at considerable length: [4]
Historically, each year the company issued 24 editions of the J.Crew catalog, distributing more than 80 million copies. Beginning in 2017, the catalog began being released with fewer pages and fewer issues per year. [58] J.Crew has been criticized for labeling its new super-small jeans as "size 000"., [59] and for advertising them as "toothpick ...
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Early Winters approached $20 million (USD) in annual sales, mostly through catalogs, before being sold to the Orvis company in 1984. It was later purchased by the Norm Thompson group in Portland, Oregon. In 2004, Norm Thompson renamed the company Sahalie who still sells Early Winters branded clothing.
The first four-color catalog, called Northcountry, was published in 1985. Writing and design were handled in house, leveraging Ann's background as a copy director for Macy's. Northcountry took the then-unusual approach of depicting apparel without models and describing products with colorful prose. By 1986 the company had achieved profitability ...
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