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Garvin's eight dimensions can be summarized as follows: Performance: brands can usually be ranked objectively on individual aspects of product performance.; Features: features are additional characteristics that enhance the appeal of the product or service to the user.
Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." [2] Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid ...
Abundance: The Future Is Better Than You Think is a non-fiction book on advancing the human condition authored by Peter H. Diamandis and Steven Kotler that was published in 2012. Diamandis is otherwise primarily known for founding the X Prize Foundation , a nonprofit effort based around scientific competitions , and Kotler is otherwise known ...
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management.
In 2011, Armstrong's net sales were $2.86 billion, with operating income of $239.2 million. [17] Armstrong Cabinets was sold by Armstrong World Industries to American Industrial Partners on October 31, 2012. Armstrong spun off its flooring business into a new company, Armstrong Flooring (NYSE: AFI) on April 1, 2016.
A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
The term promotion derives from the Old French, promocion meaning to "move forward", "push onward" or to "advance in rank or position" which in turn, comes from the Latin, promotionem meaning "a moving forward".
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.