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Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin. [2][3]
Analytics is the systematic computational analysis of data or statistics. [ 1 ] It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. [ 2 ] Analytics also entails applying data patterns toward effective decision-making.
Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...
v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Online analytical processing. In computing, online analytical processing, or OLAP (/ ˈoʊlæp /), is an approach to quickly answer multi-dimensional analytical (MDA) queries. [1] The term OLAP was created as a slight modification of the traditional database term online transaction processing (OLTP). [2] OLAP is part of the broader category of ...
Business analytics. Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...
ClickHouse is an open-source column-oriented DBMS (columnar database management system) for online analytical processing (OLAP) that allows users to generate analytical reports using SQL queries in real-time. ClickHouse Inc. is headquartered in the San Francisco Bay Area with the subsidiary, ClickHouse B.V., based in Amsterdam, Netherlands.
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