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Tropical Smoothie Franchise Development Corporation was founded in 1997 in Destin, Florida, and the first franchised store opened in 1998 in Tallahassee, Florida. Tropical Smoothie Cafe is currently headquartered in Atlanta, Georgia. [4] In 1999, they introduced a line of food items including sandwiches and wraps.
At the beginning of 2008, PepsiCo announced that it was cutting the cost of PJ's Smoothies by 30% and reducing the size of the range by half to attract new customers to the smoothie market. [5] Later on in 2008, PepsiCo announced that it was scrapping the PJ's Smoothies brand to focus more on the Tropicana brand.
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Tropical Smoothie Cafe logo: Source: Tropical Smoothie Cafe web: Author: Tropical Smoothie Cafe: Other versions: 150px: ... Items portrayed in this file depicts ...
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The company was acquired by Chris Britt and Ed St. Geme in 2018. Chris Britt and Ed St. Geme, co-CEOs and owners of Mountain Mike’s Pizza, and co-chairmen and owners of the Juice It Up! franchises, share a love of Newport Beach and the franchise concepts they’ve acquired and built up.
Shares in the company began trading on the NASDAQ Stock Market on October 4, 2013. The market cap shortly after the IPO was approximately $650,000,000. [14] A view inside the first Potbelly Restaurant seating area. On November 5, 2007, a new Potbelly store in Glen Ellyn, Illinois, became the first to feature a drive-through.