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Sunkist Growers, Incorporated, branded as Sunkist, is an American citrus growers' non-stock membership cooperative composed of over 1,000 members from California and Arizona headquartered in Valencia, California. [1] Through 31 offices in the United States and Canada and four offices outside North America, its sales in 1991 totaled $956 million.
Sunkist was first licensed by Sunkist Growers to the General Cinema Corporation, the leading independent bottler of Pepsi-Cola products at the time. The soft drink was the idea of Mark Stevens, who foresaw the potential based on market research which indicated that, worldwide, orange was the third-best-selling soft drink flavor (largely due to Fanta).
The Mesa Citrus Growers Association is a citrus growers association located in Mesa, Arizona. It was founded in the 1920s to take advantage of the growing citrus industry in the region. During this time, it partnered with Sunkist Growers, Incorporated, in a building that operated until 2010. [1] [2] [3]
By 1916, the company was battling Sunkist as both of them had nationally recognized products and Limoneira refused to exclusively brand their oranges as "Sunkist" but later reluctantly agreed. By the 1920s, the company's acreage under cultivation had quadrupled in less than 30 years and numerous building and expansion projects were underway.
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California Fruit Growers Exchange, a cooperative marketing association made up of local growers, was founded in 1893; it is now known as Sunkist Growers, Incorporated. [38] A key feature of the growth of the Washington Navel orange industry was a scientific approach to improvement.
Former day care worker Melissa Calusinski has served 16 years of a 31-year prison sentence for a crime she insists she didn't commit — a murder that may not have even happened.