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The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
Netflix recently announced that its basic, advertising-free plan would increase from $9.99/month to $11.99/month (for those already subscribed), while the premium, Ultra HD-infused, multiple ...
Netflix celebrated the first anniversary of its ad-supported plan launch by confirming/teasing a few new features. In a Wednesday AM blog post directed at advertisers/clients, the streaming giant ...
Popular examples of streaming services include Netflix, Spotify, and YouTube. An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable , broadcast , and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
Subscribers to Peacock Premium, whether subscribing directly or receiving service through a provider, can upgrade to the ad-free Premium Plus tier for an additional monthly cost. In January 2023, NBCUniversal discontinued the Free tier for new users: only subscription-based plans are available, with the Free plan only available to existing ...
In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. YouTube discontinued the Premium Lite plan in October 2023.
Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for Walt Disney's Disney+.
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