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A. "Parsu" Parasuraman is an Indian-American marketing professor and author. He is the Professor and the James W. McLamore Chair in Marketing at the University of Miami . [ 1 ] [ 2 ]
Parashurama (Sanskrit: परशुराम, romanized: Paraśurāma, lit. 'Rama with an axe'), also referred to as Rama Jamadagnya, Rama Bhargava and Virarama, [3] is the sixth avatar among the Dashavatara of the preserver god Vishnu in Hinduism. [4]
The SERVQUAL questionnaire was first published in 1985 by a team of academic researchers in the United States, A. Parasuraman, Valarie Zeithaml and Leonard L. Berry, to measure quality in the service sector. [1] On its introduction, the survey represented a breakthrough in the measurement methods used for service quality research.
A streamlined and updated version with 16 attributes, "TRI 2.0," was introduced by Parasuraman and Colby in 2015. [2] The Technology Readiness model differs from well-known acceptance models such as the Technology acceptance model (TAM) in that TRI measures beliefs an individual has about cutting-edge technology in general while the TAM model ...
K. Parasuraman (15 December 1960 – 6 February 2024) was an Indian politician who was a Member of Parliament from Tamil Nadu. He was elected to the Lok Sabha from Thanjavur constituency as an Anna Dravida Munnetra Kazhagam candidate in the 2014 election. [ 1 ]
Shiva is the presiding deity. The Jyothirlingam in the Sanctum Sanctorum is believed to have been installed by Parasuraman. The temple is one km to the east of Kozhikode railway station. It is surrounded by the Palayam market. This was the family temple of the Zamorins who had ruled Kozhikode.
Zeithaml's development of the SERVQUAL model, is a widely adopted measurement instrument across various industries and countries. [6]Her books, including “Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy,” Services Marketing: Integrating Customer Focus across the Firm,” and "Delivering Quality Service: Balancing Customer Perceptions and Expectations ...
Work done by Parasuraman, Zeithaml and Berry (Leonard L) [18] between 1985 and 1988 provides the basis for the measurement of customer satisfaction with a service by using the gap between the customer's expectation of performance and their perceived experience of performance. This provides the measurer with a satisfaction "gap" which is ...