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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1]
Journalist Dan Savage receives a Webby Special Achievement Award in 2011 for his anti-bullying It Gets Better Project, [27] which started on YouTube and drew video responses from the highest levels of government. [28] The anti-bullying It Gets Better Project expanded from a single YouTube video directed to discouraged or suicidal LGBT teens. [29]
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]
The original marketing mix, or 4 Ps, as originally proposed by marketers and academic Philip Kotler and E. Jerome McCarthy, provides a framework for marketing decision-making. [6] McCarthy's marketing mix has since become one of the most enduring and widely accepted frameworks in marketing. [22]
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management.
In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market.
Abundance: The Future Is Better Than You Think is a non-fiction book on advancing the human condition authored by Peter H. Diamandis and Steven Kotler that was published in 2012. Diamandis is otherwise primarily known for founding the X Prize Foundation , a nonprofit effort based around scientific competitions , and Kotler is otherwise known ...
John Kotter is an emeritus from Harvard Business School where he started teaching in 1972. [1] He is the founder of Kotter International, and started his business in 2010 with locations in Cambridge Massachusetts and Seattle Washington.