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The settlement included News America entering into a 10-year shared mail distribution agreement with Valassis Direct Mail, a Valassis subsidiary. [11] Valassis purchased Clipper Magazine and Total Loyalty Solutions in November 2015. [12] Valassis recent acquisition in 2017 is Digital Marketing Technology Company MaxPoint. [13]
In October 2019, Valpak partnered with the United States Postal Service on a 2-year test of Plus One postcards. [7] These postcards became a permanent USPS product in January 2022. [8] Valpak also provides an automated postcard service to audiences like new movers as well as other targeted and saturation postcard products. [9]
The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact .
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News America Marketing, often referred to as just News America, was a marketing business previously owned by News Corp.It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S. [1] and is one of three companies in the United States (the other two are Valassis Communications and ...
An email marketing campaign is the process of sending personalized, mass emails to current and prospective customers to promote a company and let them know about new products or services, special ...
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