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R&R Partners was founded in 1974 as "R&R Advertising" by Sig Rogich in Las Vegas, Nevada. [2] The R&R in the name stands for Rogich and Rogich, the founders of the agency. [3] The firm offered advertising, marketing, and government affairs even in its earliest iteration.
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The settlement included News America entering into a 10-year shared mail distribution agreement with Valassis Direct Mail, a Valassis subsidiary. [11] Valassis purchased Clipper Magazine and Total Loyalty Solutions in November 2015. [12] Valassis recent acquisition in 2017 is Digital Marketing Technology Company MaxPoint. [13]
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The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact .
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