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The formula helped to decide the amount of gratification an individual would expect to gain from the medium over how much effort they had to make to achieve gratification. [16] Elihu Katz, Jay Blumler, and Michael Gurevitch synthesized that UGT's approach was focused on "the social and psychological origins of needs, which generate expectations ...
Jay G Blumler (18 February 1924 – 30 January 2021 (aged 96)) [1] was an American-British theorist of communication and media. He was Professor of Public Communication at the University of Leeds . Early life and education
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
In 1974 Katz, Blumler, and Gurevitch used the uses and gratifications theory to explain media psychology. Katz, Blumler, and Gurevitch discovered five components of the theory; (1) the media competes with sources of satisfaction, (2) goals of mass media can be discovered through data and research, (3) media lies within the audience, (4) an ...
One of the most popular theories, Uses and Gratifications Theory, is based on users actively attempting to satisfy their media needs. Elihu Katz is often credited with being one of the original creators of this theory. This theory states that an individual will choose the media or form of media that will satisfy their desires most completely.
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Michael L. Tushman (born 1947) is an American organizational theorist, management adviser, and Professor of Business Administration at Harvard Business School.He is known for his early work on organizational design with David A. Nadler, [1] and later work on disruptive innovation, organizational environments, [2] and organizational evolution. [3]
From the theory's beginnings, Katz (1960) [2] and Smith et al. (1956) [1] conceptualized similar-yet-different functions, Herek's (1986) neofunctional theory further parsed these functions, and later research by Snyder and DeBono (1985) [10] added the personality variables of high v. low self-monitors into FAT. This is not to say that any of ...