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  2. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    One of the oldest examples of the marketing of products through sports is Slazenger's supplying of the official ball of Wimbledon (1902- 2015 [32]).Another international example of marketing products through sport is Adidas’ sponsorship of FIFA, which includes the company supplying the balls used in the World Cup and having its logo on the ...

  3. Sponsor (commercial) - Wikipedia

    en.wikipedia.org/wiki/Sponsor_(commercial)

    Title sponsor characterizes the most significant contribution to a company in organizing and hosting an event. Often the name of such sponsor is placed next to the name of competition, teams, individual athletes and is associated with it (for example, the logo of a title sponsor is placed in various places around the stadium or track (such as ...

  4. Jersey patches on college uniforms? More sponsors could be ...

    www.aol.com/sports/jersey-patches-college...

    Learfield’s new alliance program is intended to provide apparel brands with significant enough value that they enable schools to add sponsorship logos to game and practice jerseys.

  5. Sponsorship broker - Wikipedia

    en.wikipedia.org/wiki/Sponsorship_broker

    A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity. For example, a corporate entity may provide equipment for a famous band in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can earn a lot of ...

  6. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    Sponsorship generally involves supplying resources (such as money) to a group or an event in exchange for advertising or publicity. Company will often help fund athletes, teams, or events in exchange for having their logo prominently visible. This is done through the use of product placement or by placing logos on team uniforms/equipment. [14]

  7. Naming rights - Wikipedia

    en.wikipedia.org/wiki/Naming_rights

    For example, a presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome); or, a title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most ...

  8. Skateboarding sponsorship - Wikipedia

    en.wikipedia.org/wiki/Skateboarding_sponsorship

    Professional sponsorship is sponsorship attached to royalty payments and comes with a regular salary in all but the worst of contract formats. Contracts vary but coverage of living expenses which allow the skateboarder to travel and practice to be able to compete on a full-time basis without the need to work full-time, may be factored in ...

  9. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    For example, if the price of a product is $93 and the sales price is $79, people will initially compare the left digits first (9 and 7) and notice the two digit difference. [6] However, because of this habitual behavior, "consumers may perceive the ($14) difference between $93 and $79 as greater than the ($14) difference between $89 and $75". [ 6 ]

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