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Hertz Global Holdings, Inc. (formerly The Hertz Corporation), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car , Firefly Car Rental and Thrifty Car Rental .
It was originally named Hertz Equipment Rental Corporation (HERC). It was the second largest equipment rental company as of 1994. [10] Ford Motor Company considered acquiring HERC in 2002 but opted not to. [11] In 2013, HERC's headquarters were moved from Park Ridge, New Jersey to Estero, Florida.
The Dollar Thrifty Automotive Group was separated into two subsidiaries, Thrifty Car Rental and Dollar Rent A Car, under the Hertz Corporation. Each operates with its own sales, marketing, rental fleets, and franchise locations from Hertz's headquarters in Estero, Florida under President and CEO Kathryn V. Marinello. [32] [33] [34]
The Hertz Corporation announced the company would purchase of Dollar Thrifty Automotive Group for US$2.3 billion (equivalent to $3 billion in 2023) on November 19, 2012. [ 17 ] As a result of the impact of the COVID-19 pandemic on tourism , on April 30, 2020, Hertz announced that it has missed lease payments on its fleet and was seeking support ...
Thrifty Car Rental was established in 1958. [2] [3] The company completed an initial public offering (IPO) of common stock in 1987.It would grow in size by purchasing Ohio-based Snappy Car Rental for US$40,000,000 (equivalent to $98,319,463 in 2023) in May 1989.
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Enterprise Holdings, Inc. (doing business as Enterprise Mobility) is an American private holding company headquartered in Clayton, Missouri, in Greater St. Louis.It is the parent company of car rental agencies Enterprise Rent-A-Car, National Car Rental, Alamo Rent a Car and also operates several other transportation services including commercial fleet management, used car sales (through its ...
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