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  2. Upselling - Wikipedia

    en.wikipedia.org/wiki/Upselling

    Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue. While it usually involves marketing more profitable services or products, [1] it can be simply exposing the customer to other options that were perhaps not considered.

  3. Value-added selling - Wikipedia

    en.wikipedia.org/wiki/Value-added_selling

    Value added selling is one of several sales techniques that relies on building on the inherent value of a product or service. [1] By its nature the value add technique is a more flexible and customized selling approach that requires input from a defined range of average customers .

  4. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    However, for the retailer, larger assortments incur costs in terms of record-keeping, managing inventory, pricing and risks associated with wastage due to spoiled, shopworn or unsold stock. Carrying more stock also exposes the retailer to higher risks in terms of slow-moving stock and lower sales per square foot of store space.

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Inventory; Transport, warehousing and logistics; Promotion: Promotion refers to marketing communications May comprise elements such as: advertising, PR, direct marketing and sales promotion. Promotional mix - the appropriate balance of advertising, PR, direct marketing, and sales promotion; Message strategy - what is to be communicated

  6. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    While the sales process refers to a systematic process of repetitive and measurable milestones, the definition of the selling is somewhat ambiguous due to the close nature of advertising, promotion, public relations, and direct marketing. Selling is the profession-wide term, much like marketing defines a profession. Recently, attempts have been ...

  7. Sales (accounting) - Wikipedia

    en.wikipedia.org/wiki/Sales_(accounting)

    Sales are the unique transactions that occur in professional selling or during marketing initiatives. Revenue is earned when goods are delivered or services are rendered. [ 1 ] The term sales in a marketing , advertising or a general business context often refers to a free in which a buyer has agreed to purchase some products at a set time in ...

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  9. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    The purpose of sales force effectiveness is to increase company revenues through increased customer acquisition, product/service sales, and up-selling/cross-selling additional products and services. The purpose of sales force effectiveness metrics is "to measure the performance of a sales force and of individual salespeople."