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  2. Sponsor (commercial) - Wikipedia

    en.wikipedia.org/wiki/Sponsor_(commercial)

    Technical sponsor is a sponsor which promotes organization of sporting events through the partial or full payment of goods and services (e.g., medical equipment, fitness, organization of transportation and lodging). Participating sponsor is a company, the sponsorship fee size of which usually does not exceed 10% of total raised funds..

  3. Event marketing - Wikipedia

    en.wikipedia.org/wiki/Event_marketing

    Event marketing can also function purely as a business-to-business (B2B) opportunity, whereby experiential emotions are not a factor in the event, but rather, the event serves as an opportunity to make business contacts and network with customers. The American Marketing Association (AMA) defines marketing as "Marketing is the activity, set of ...

  4. Promoter (entertainment) - Wikipedia

    en.wikipedia.org/wiki/Promoter_(entertainment)

    A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.

  5. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    In this manner, marketing and promotion through sports and through the club involve sponsorship, corporate events and boxes, licensed merchandise, names and images also known as "endorsement", advertising through broadcaster, advertising such as advertising as ground signage/clothing/equipment advertising, promoting games, promoting using ...

  6. Sponsor - Wikipedia

    en.wikipedia.org/wiki/Sponsor

    Sponsor or sponsorship may refer to a person or organization with some role (especially one of responsibility) regarding another person or organisation: Sponsor (commercial), supporter of an event, activity, or person; Sponsor (legislative), a person who introduces a bill; Sponsor, a genus of beetles; Child sponsorship, form of charitable giving

  7. Event management - Wikipedia

    en.wikipedia.org/wiki/Event_management

    Event planner Wedding at a vineyard. Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

  8. Sports At Any Cost - projects.huffingtonpost.com

    projects.huffingtonpost.com/ncaa/sports-at-any...

    The HuffPost/Chronicle analysis found that subsidization rates tend to be highest at colleges where ticket sales and other revenue is the lowest — meaning that students who have the least interest in their college’s sports teams are often required to pay the most to support them.

  9. Sponsorship broker - Wikipedia

    en.wikipedia.org/wiki/Sponsorship_broker

    A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience). [1] Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field.