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Appeal to emotion or argumentum ad passiones (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. [1]
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
Emotional Responses: Appraisal tendencies influence emotional responses to situations. For instance, individuals with a tendency to appraise situations as threatening may consistently experience fear or anxiety in response to a range of situations perceived as threats.
For this reason, they have an emotive dimension. In the modern psychological terminology, we can say that these terms carry "emotional valence", [9] as they presuppose and generate a value judgement that can lead to an emotion. [10] The appeal to emotion is in contrast to an appeal to logic and reason.
The wisdom of repugnance or appeal to disgust, [1] also known informally as the yuck factor, [2] is the belief that an intuitive (or "deep-seated") negative response to some thing, idea, or practice should be interpreted as evidence for the intrinsically harmful or evil character of that thing.
Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis.
The Yale school focused on factors such as motivating appeals [3] and organization of arguments in regards to the content of the communication. In particular they focused on emotional appeals which were considered a class of stimuli whose contents could arouse emotion, in contrast to logical/rational appeals. [3]