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Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...
Analysing style-shifting Labov postulated that "styles can be arranged along a single dimension, measured by the amount of attention paid to speech" (1972, as quoted in [12]), casual style requiring the least amount of conscious self-monitoring. Such style-shifting is often referred to as responsive (produced in response to normative pressures ...
He has written extensively on New Zealand English, language style, and media language. He is a founding co-editor of the international quarterly Journal of Sociolinguistics and is known for his theory of audience design .
A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents.
Because speech style and language is an important factor in defining social groups, divergence in speech style or language is often used to maintain intergroup distinctiveness and differentiate from the out-group, especially when group membership is a salient issue or the individual's identity and group membership is being threatened.
Stylistics, a branch of applied linguistics, is the study and interpretation of texts of all types, but particularly literary texts, and spoken language with regard to their linguistic and tonal style, where style is the particular variety of language used by different individuals in different situations and settings.
Plain language focuses on ways of writing a text so that it is clear, concise, pertinent, efficient, and flows well for the reader. [4] The Center for Plain Language states that: "[a] document, web site or other information is in plain language if the target audience can read it, understand what they read, and confidently act on it". [5]
Learning styles refer to a range of theories that aim to account for differences in individuals' learning. [1] Although there is ample evidence that individuals express personal preferences on how they prefer to receive information, [2]: 108 few studies have found validity in using learning styles in education.