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  2. Effectiveness - Wikipedia

    en.wikipedia.org/wiki/Effectiveness

    Calculation of effective stress, the theory of which is an effective theory. In mathematics and logic, effective is used to describe metalogical methods that fit the criteria of an effective procedure. In group theory, a group element acts effectively (or faithfully) on a point, if that point is not fixed by the action.

  3. Communication - Wikipedia

    en.wikipedia.org/wiki/Communication

    The word communication has its root in the Latin verb communicare, which means ' to share ' or ' to make common '. [1] Communication is usually understood as the transmission of information: [2] a message is conveyed from a sender to a receiver using some medium, such as sound, written signs, bodily movements, or electricity. [3]

  4. Cooperative principle - Wikipedia

    en.wikipedia.org/wiki/Cooperative_principle

    Often the addressee of an utterance can add to the overt, surface meaning of a sentence by assuming the speaker has obeyed the maxims. Such additional meanings, if intended by the speaker, are called conversational implicatures. For example, in the exchange A (to passer by): I am out of gas. B: There is a gas station round the corner.

  5. PACE (communication methodology) - Wikipedia

    en.wikipedia.org/wiki/PACE_(communication...

    Primary, alternate, contingency and emergency (PACE) is a methodology used to build a communication plan. [1] The method requires the author to determine the different stakeholders or parties that need to communicate and then determine, if possible, the best four, different, redundant forms of communication between each of those parties.

  6. Thesaurus - Wikipedia

    en.wikipedia.org/wiki/Thesaurus

    Thesaurus Linguae Latinae. A modern english thesaurus. A thesaurus (pl.: thesauri or thesauruses), sometimes called a synonym dictionary or dictionary of synonyms, is a reference work which arranges words by their meanings (or in simpler terms, a book where one can find different words with similar meanings to other words), [1] [2] sometimes as a hierarchy of broader and narrower terms ...

  7. Synonym - Wikipedia

    en.wikipedia.org/wiki/Synonym

    Synonym list in cuneiform on a clay tablet, Neo-Assyrian period [1] A synonym is a word, morpheme, or phrase that means precisely or nearly the same as another word, morpheme, or phrase in a given language. [2] For example, in the English language, the words begin, start, commence, and initiate are all synonyms of one another: they are ...

  8. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.

  9. Concreteness - Wikipedia

    en.wikipedia.org/wiki/Concreteness

    Concreteness is an aspect of communication that means being specific, definite, and vivid rather than vague and general. A concrete communication uses specific facts and figures. [ 1 ] Concreteness is often taught in college communication courses as one of the aspects of effective communication. [ 2 ]