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Oriental Trading Company is a direct merchant of value-priced party supplies, arts and crafts, toys, novelties, and school supplies. [5] It was founded in 1932 as a wholesaling company. It is based in Omaha, Nebraska, and is owned by Berkshire Hathaway. [6] [7] Alternative known names for Oriental Trading Company include "Oriental Trading" & "OTC".
Signet Jewelers Ltd. (Ratner Group 1949–1993 then Signet Group plc to September 2008) is, as of 2015, the world's largest retailer of diamond jewellery. [1] The company is domiciled in Bermuda and headquartered in Akron, Ohio, and is listed on the New York Stock Exchange.
Blue Nile Inc. is an online jewelry retailer founded in 1999. It is based in New York City. In February 2017, it became a subsidiary of Bain Capital. In 2022, Blue Nile was acquired by Signet Jewelers.
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As a marketing strategy, the Zale brothers instituted a credit plan whereby customers could pay "a penny down and a dollar a week", making jewelry and other merchandise affordable for the average working American. The success of this credit policy led to the company expanding to a total of 12 stores in Oklahoma and Texas by 1941.
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