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The poetic function: focuses on "the message for its own sake" [3] (how the code is used) and is the operative function in poetry as well as slogans. The emotive [note 1] function: relates to the Addresser (sender) and is best exemplified by interjections and other sound changes that do not alter the denotative meaning of an utterance but do ...
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One important difference between emotive and descriptive use of language is the difference in intention. The discourse of a man using language emotively, using it to express or to arouse feelings, differs in intention from the discourse of a man using language descriptively to convey descriptive meanings (Castell 1949).
Stevenson's Ethics and Language, written after Ross's book but before Brandt's and Urmson's, states that emotive terms are "not always used for purposes of exhortation." [47] For example, in the sentence "Slavery was good in Ancient Rome", Stevenson thinks one is speaking of past attitudes in an "almost purely descriptive" sense. [47]
In simple, emotive language, they described wartime and the postwar years in Germany. In 1931, after finishing The Road Back (Der Weg zurück), he bought a villa (Casa Monte Tabor) in Ronco, Switzerland with the substantial financial wealth that his published works had brought him. He planned to live both there and in France. [citation needed]
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In rhetoric, emotive or emotional conjugation (also known as Russell's conjugation) [1] is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement.