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  2. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    Visual brand language. Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

  3. Paul Rand - Wikipedia

    en.wikipedia.org/wiki/Paul_Rand

    Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...

  4. International Typographic Style - Wikipedia

    en.wikipedia.org/wiki/International_Typographic...

    The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s – 1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1][2] It expanded on and formalized the modernist typographic innovations of the 1920s that emerged in part out of art movements such as ...

  5. The Designers Republic - Wikipedia

    en.wikipedia.org/wiki/The_Designers_Republic

    The Designers Republic (also tDR, and styled as The Designers Republic™) is a British graphic design studio based in Sheffield, England, founded in 1986 by Ian Anderson and Nick Phillips. They are best known for electronic music logos, album artwork, [1] and anti-establishment aesthetics, embracing "brash consumerism and the uniform style of ...

  6. Milton Glaser - Wikipedia

    en.wikipedia.org/wiki/Milton_Glaser

    Milton Glaser. Milton Glaser (June 26, 1929 – June 26, 2020) was an American graphic designer, recognized for his designs, including the I Love New York logo; [1][2] a 1966 poster for Bob Dylan; the logos for DC Comics, Stony Brook University, Brooklyn Brewery; and his graphic work on the introduction of the iconic 1969 Olivetti Valentine ...

  7. Rob Janoff - Wikipedia

    en.wikipedia.org/wiki/Rob_Janoff

    Rob Janoff. Rob Janoff is an American graphic designer known for his work in corporate branding, advertising, and television commercials. He gained recognition for designing the iconic Apple logo in 1977. [1] Janoff has contributed to design projects for IBM and Intel. [2]

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