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What is a hair mousse? Experts explain how to use a hair mousse to increase volume, decrease frizz, and add definition to curly hair. Here, find the 12 best hair mousses.
3. Part the hair in the center and loosely dry the hair from the nape using your fingers so the product can be evenly distributed in the hair. Slightly scrunch the hair to bring out any natural ...
As many of us know, the curlier your hair is, the harder it usually is to manage, which is why there are specific styling products and techniques that can help you gain better control of your locks.
The brand was later acquired by Helene Curtis Industries, Inc. [5] [6] [7] which, in the 1970s, started expanding the Suave name beyond hair care into other areas. The brand targeted discount stores and grew its offerings to more than 100 products including shampoo, lotions, soaps and deodorant. [1] [2] [3]
The early 1980s arrival of hair mousse in North America was known as "mousse mania" as hairdressers unveiled the new foam product to their clientele. [3] Throughout its first years on the market, hair mousse quickly became a multimillion-dollar product. 1984 domestic retail sales for the product ranged from $100–$150 million and almost $200 million in sales by 1986.
Alberto-Culver was purchased by consumer goods company Unilever on September 27, 2010 for US$3.7 billion. [10] The terms of the acquisition required Unilever to divest selected hair care brands and its entire food business in the USA to other companies to satisfy antitrust concerns (in the late 1990s, Unilever had purchased Alberto-Culver's historic Chicago rival, Helene Curtis).
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