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  2. Product lining - Wikipedia

    en.wikipedia.org/wiki/Product_lining

    As mentioned above, the width of product mix is referred to as the total number of product lines that the company offers. A diversified product mix can target the maximum number of customers, however, such numbers of product lines requires much attention and focus as each product line targets different groups of consumers and involves individual strategy and management.

  3. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    refers to the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth, and product line width.: (3) depth or number of product varieties within a product line the number of each item or particular styles carried by a store (4) consistency how products relate to each other in a retail ...

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  5. Inventory - Wikipedia

    en.wikipedia.org/wiki/Inventory

    Inventory (American English) or stock (British English) refers to the goods and materials that a business holds for the ultimate goal of resale, production or utilisation. [nb 1] Inventory management is a discipline primarily about specifying the shape and placement of stocked goods. It is required at different locations within a facility or ...

  6. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Before designing a distribution system, the supplier needs to determine what distribution channel to achieve in broad terms. The approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and the firm's overall mission and vision.

  7. Economics terminology that differs from common usage

    en.wikipedia.org/wiki/Economics_terminology_that...

    In economics, supply refers to the strength of one or many producers' willingness to produce and sell a good or goods at any in a range of prices. If, for example, a reduction in production costs causes a producer to be willing to provide more of a good than before contingent on each possible price, economists say that the drop in production ...

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  9. Allocative efficiency - Wikipedia

    en.wikipedia.org/wiki/Allocative_efficiency

    At this time, for any two producers who produce different products, the marginal technology substitution rate of the two production factors that need to be input is the same, and the output of the two consumers is maximized at the same time. Optimal product mix The combination of products produced by the economy must reflect consumer preferences.