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Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
Lego Masters is a British reality show in which teams compete to build the best Lego project. During its original run, it was hosted by Melvin Odoom and judged by Lego designer Matthew Ashton and structural engineer Roma Agrawal (series one) and Fran Scott (series two). [1] [2] Lego Masters premiered on Channel 4 on 24 August 2017.
It allowed users to upload their own Lego set designs into a competition. The winning designs had the opportunity to be crowdfunded and, if successful, sold on the BrickLink marketplace. [15] It has similarities with Lego Ideas where the designs that get more than 10.000 likes get accepted to finals and the winning one becomes an official Lego set.
In March 2022, The Lego Group reported that the Lego City, Lego Technic, Lego Creator Expert, Lego Harry Potter and Lego Star Wars themes had earned for the full year of 2021. Revenue for the year grew 27 percent versus 2020 to DKK 55.3 billion and consumer sales grew 22 percent over the same period, outpacing the toy industry and driving ...
LEGO Ideas offers contests to fan designers on the crowdsourcing platform. Prizes include LEGO sets or, in some cases, the possibility of transforming the first prize into an official LEGO set in the form of a GWP (Gift With Purchase). Currently, 6 competitions have been awarded with such a prize. Set based on an original idea
Carolina Teixeira, global brand director of diversity and inclusion for the Lego Group, says that in the 10 years since Lego Friends launched, there has been a cultural shift.
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