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  2. Value theory - Wikipedia

    en.wikipedia.org/wiki/Value_theory

    Value is the worth of something, usually understood as a degree that covers both positive and negative magnitudes corresponding to the terms good and bad. Values influence many human endeavors related to emotion, decision-making, and action. Value theorists distinguish between intrinsic and instrumental value. An entity has intrinsic value if ...

  3. Value-action gap - Wikipedia

    en.wikipedia.org/wiki/Value-action_gap

    The drink Coca-Cola Life serves as an example of the value-action gap. Extensive market research showed that consumers would buy and enjoy the drink (values) but in reality, once it appeared in shops, not enough people bought it (action). [1] This demonstrates the difference between what people say and what people do

  4. Subjective theory of value - Wikipedia

    en.wikipedia.org/wiki/Subjective_theory_of_value

    Classical economists such as David Ricardo proposed a labour theory of value that states there is a direct correlation between the value of a good and the labour required to produce the good, concluding "The value of a commodity, or the quantity of any other commodity for which it will exchange, depends on the relative quantity of labour which is necessary for its production, and not on the ...

  5. Value (philosophy and social sciences) - Wikipedia

    en.wikipedia.org/wiki/Value_system

    A realized value system contains exceptions to resolve contradictions between values in practical circumstances. This type is what people tend to use in daily life. The difference between these two types of systems can be seen when people state that they hold one value system yet in practice deviate from it, thus holding a different value system.

  6. Expectancy-value theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy-value_theory

    Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.

  7. Values scale - Wikipedia

    en.wikipedia.org/wiki/Values_scale

    By 1980, the values scale had fallen into disuse due to its archaic content, lack of religious inclusiveness, and dated language. Richard E. Kopelman, et al., recently updated the Allport-Vernon-Lindzey Study of Values. The motivation behind their update was to make the value scale more relevant to today; they believed that the writing was too ...

  8. Theory of basic human values - Wikipedia

    en.wikipedia.org/wiki/Theory_of_basic_human_values

    A "must-have" value is a value you have acted on or thought about in the previous 24 hours (this value item would receive a score of 6 or 7 on the Schwartz scale). A "meaningful" value is something you have acted on or thought about recently, but not in the previous 24 hours (this value item would receive a score of 5 or less). [17]

  9. Instrumental and value rationality - Wikipedia

    en.wikipedia.org/wiki/Instrumental_and_value...

    (1) instrumentally rational (zweckrational), that is, determined by expectations as to the behavior of objects in the environment and of other human beings; these expectations are used as "conditions" or "means" for the attainment of the actor's own rationally pursued and calculated ends; (2) value-rational (wertrational), that is, determined ...