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GoFundMe targets social media platforms to create awareness for campaigns, and encourages individual users to promote their fundraiser on social media throughout a campaign. According to a 2018 report by GoFundMe based on past campaign data, a donor sharing a campaign on social media results in $15 of donations on average, while any share of a ...
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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
GoFundMe campaigns have generated $30 billion since 2010, the company announced in February. In times of need, people turn to the community — and GoFundMe — for support. How it works
GoFundMe allows users to create online fundraising pages where both their personal networks and benevolent strangers can help cover large costs with collective gifts.
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Profile – a compelling project can raise a producer's profile and provide a boost to their reputation. Marketing – project initiators can show there is an audience and market for their project. In the case of an unsuccessful campaign, it provides good market feedback.