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Gyaruo fashion can be seen in certain magazines such as Men's Egg, "Men's Roses" or Men's Egg Bitter (for gyaruo aged 23+) and a fairly new magazine called Men's Digger. Then there is the popular Men's Knuckle magazine which is aimed at wearers of the more mature looking onii-kei fashion (お兄系), hosts (ホスト) and gyaruo.
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
Another video game franchise with a gyaru character is the Dragon Quest series. On the Nintendo DS game Dragon Quest IX there is a gyaru as the fairy character, Sandy. [307] The video-game company, Nintendo did not only cater to gyaru by the use of video-game promotions with gyaru or video games related to the gyaru subculture.
Alternative fashion or alt fashion is fashion that stands apart from mainstream, commercial fashion. It includes both styles which do not conform to the mainstream fashion of their time and the styles of specific subcultures (such as emo, goth, hip hop and punk). [1]
They call themselves gyaru (ギャル), [7] a Japanese pronunciation of the English word "gal". [6] The term gyaru was first popularized in 1972 by a television ad for a brand of jeans. [8] In the 1980s, a gyaru was a fashionably dressed woman. [8] When written 子, ko means "young woman," so kogyaru is sometimes understood in the sense of ...
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MensEGG was a style magazine distributed in Japan aimed at young men published between 1999 and 2013. It was a counterpart of Egg magazine, which focused on Gyaru-oh (male Gyaru) fashions [1] – it was the gyaru-oh bible. There is also Men's Egg Bitter magazine, aimed at Gyaruo aged 23 and above.