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Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [24] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset
The Global Brand Database is a free-of-charge comprehensive online database developed and maintained by the World Intellectual Property Organization. It is a global resource for trademark information, providing users access to a vast collection of international trademark records. The database offers valuable insights and search tools to assist ...
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Geo (General Motors brand) (1989–1997) Hudson (1909–1957) Hummer (1992–2010; back as model of GMC since year 2022, Hummer EV) Hupmobile (1909–1939) Imperial (1955–1975, 1981–1983) (Chrysler Corporation brand – Imperial was also used as a Chrysler model name in certain other years.) Jordan; Kaiser; LaFayette; LaSalle (1927–1940 ...
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
The Internet is a powerful branding tool for many businesses as it offers numerous ways to promote a business. [5] Interactivity as one of the natures of the Internet helps companies communicate the brand messages instantly and talk to consumers directly, generating exclusive and individual interactions with them. [6]
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