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  2. Self-persuasion - Wikipedia

    en.wikipedia.org/wiki/Self-persuasion

    Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.

  3. William J. McGuire - Wikipedia

    en.wikipedia.org/wiki/William_J._McGuire

    William James McGuire (February 17, 1925 in New York City, New York – December 21, 2007 in New Haven, Connecticut) was an American social psychologist known for his work on the psychology of persuasion and for developing Inoculation theory. [1]

  4. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. [1] Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject.

  5. Semiotic theory of Charles Sanders Peirce - Wikipedia

    en.wikipedia.org/wiki/Semiotic_theory_of_Charles...

    Thus, a symbol denotes by virtue of its interpretant. Its sign-action (semiosis) is ruled by habit, a more or less systematic set of associations that ensures its interpretation. For Peirce, every symbol is general, and that which we call an actual individual symbol (e.g., on the page) is called by Peirce a replica or instance of the symbol. [45]

  6. Social judgment theory - Wikipedia

    en.wikipedia.org/wiki/Social_judgment_theory

    In social psychology, Social judgment theory (SJT) is a self-persuasion theory proposing that an individual's perception and evaluation of an idea is by comparing it with current attitudes. According to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be ...

  7. Cognitive response model - Wikipedia

    en.wikipedia.org/wiki/Cognitive_response_model

    Research supporting the model shows that persuasion is powerfully affected by the amount of self-talk that occurs in response to a message. [4] The degree to which the self-talk supports the message and the confidence that recipients express in the validity of that self-talk further support the cognitive response model.

  8. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  9. Symbolic interactionism - Wikipedia

    en.wikipedia.org/wiki/Symbolic_interactionism

    Mind, Self and Society is the book published by Mead's students based on his lectures and teaching, and the title of the book highlights the core concept of social interactionism. Mind refers to an individual's ability to use symbols to create meanings for the world around the individual – individuals use language and thought to accomplish ...