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PIIs include direct identifiers (name, social security number) and indirect identifiers (race, ethnicity, age). [2] Identifiers can be sensitive and non-sensitive, depending on whether it is a direct identifier that is uniquely associated with a person or a quasi-identifier that is not unique. A quasi-identifier cannot pin down an individual ...
Most online people-finder sites charge a small service fee, and the results are based on a standard algorithm that searches through social media networks and other search engines.
A people search site or people finder site is a specialized search engine that searches information from public records, data brokers and other sources to compile reports about individual people, usually for a fee. [1] [2] Early examples of people search sites included Classmates.com [3] and Whitepages.com. [4]
• Fake email addresses - Malicious actors sometimes send from email addresses made to look like an official email address but in fact is missing a letter(s), misspelled, replaces a letter with a lookalike number (e.g. “O” and “0”), or originates from free email services that would not be used for official communications.
This process is called re-identification. As an example, Latanya Sweeney has shown that even though neither gender, birth dates nor postal codes uniquely identify an individual, the combination of all three is sufficient to identify 87% of individuals in the United States. [2] The term was introduced by Tore Dalenius in 1986. [3]
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Personal data, also known as personal information or personally identifiable information (PII), [1] [2] [3] is any information related to an identifiable person.. The abbreviation PII is widely used in the United States, but the phrase it abbreviates has four common variants based on personal or personally, and identifiable or identifying.