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Notable work The End of Marketing as We Know It (2002) Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It."
Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) was a cola-flavored beverage produced in response to the low-carbohydrate diet trend. [1] This Coke product was marketed as having half the carbohydrates , sugars and calories compared to standard Coca-Cola.
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
For example, KO's dividend growth rate is 3.1%, but PEP's growth rate is much greater at 6.5%. A consistent growth trajectory can be indicative of market performance. Is Coke or Pepsi more profitable?
PEP data by YCharts.. That negativity gap extends to their relative valuations. PepsiCo's price-to-sales ratio is nearly 18% below its five-year average. Coca-Cola's P/S ratio is only about 7% ...
Americans cut their soda intake yet again in 2015. The total volume of soda consumed in the US dropped 1.2% in 2015, compared to a drop of 0.9% in 2014, according to Beverage Digest's annual report.
Performance measurement is the process of collecting, analyzing and/or reporting information regarding the performance of an individual, group, organization, system or component. [dubious – discuss] [1] Definitions of performance measurement tend to be predicated upon an assumption about why the performance is being measured. [2]
Coke has been helped by its away-from-home sales—like in movie theaters and restaurants—in the past and has relied on international markets in Mexico and Germany to prop up sagging U.S. demand.