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2. Creative brief - Wikipedia

   en.wikipedia.org/wiki/Creative_brief

   Creative Brief, german. A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project ...

3. Straw man proposal - Wikipedia

   en.wikipedia.org/wiki/Straw_man_proposal

   A straw-man (or straw-dog or straw-person) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [1] The term is considered American business jargon, [2] but it is also encountered in engineering office culture.

4. Camp (style) - Wikipedia

   en.wikipedia.org/wiki/Camp_(style)

   Camp is an aesthetic and sensibility that regards something as appealing or amusing because of its heightened level of artifice, affectation and exaggeration, [1] [2] [3] especially when there is also a playful or ironic element. [4] [5] Camp is historically associated with LGBTQ culture and especially gay men.