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  2. Jams (clothing line) - Wikipedia

    en.wikipedia.org/wiki/Jams_(clothing_line)

    Company founder Dave Rochlen [1] was a beach lifeguard and surfer, originally in Santa Monica, California, then in Hawaii. [2] After reading a Life magazine article showing Russians looking comfortable attending the beach in bathrobes, Rochlen bought some brightly colored floral fabric and asked his wife Keanuenue to make a short, baggy pair of pajamas with a sewn-up fly and cut-off at the ...

  3. Shaka sign - Wikipedia

    en.wikipedia.org/wiki/Shaka_sign

    The "shaka" sign. The shaka sign, sometimes known as "hang loose" is a gesture with friendly intent often associated with Hawaii and surf culture.It consists of extending the thumb and smallest finger while holding the three middle fingers curled, and gesturing in salutation while presenting the front or back of the hand; the wrist may be rotated back and forth for emphasis.

  4. Alfred Shaheen - Wikipedia

    en.wikipedia.org/wiki/Alfred_Shaheen

    In the late 1940s, a dock strike and the Korean War severely curtailed importation of goods to Hawaii, so Shaheen made his own equipment from parts he found in Honolulu's junkyards to dye and finish fabrics under the brand name Surf 'n Sand Hand Prints. [8] [9] [10] Shaheen distributed his clothing all over the world.

  5. Maui and Sons - Wikipedia

    en.wikipedia.org/wiki/Maui_and_Sons

    Maui and Sons was established by three surfers from Malibu, California in 1980. Having previously tried various businesses that failed (including a cookie company), the group decided to create a surf apparel brand, and named it "Maui & Sons."

  6. Dakine - Wikipedia

    en.wikipedia.org/wiki/DaKine

    Dakine is an American outdoor clothing company specializing in sportswear and sports equipment for adventure sports.Founded in Hawaii, the name comes from the Hawaiian Pidgin phrase "da kine" (derived from "the kind").

  7. 50-foot waves forecast to slam Hawaii's northern ... - AOL

    www.aol.com/50-foot-waves-forecast-slam...

    FILE - KAILUA-KONA, HAWAII- JANUARY 18: Large waves from the Pacific Ocean crash against lava rock at Wawaloli Beach Park during a high surf advisory on January 18, 2024 in Kailua-Kona, Hawaii.

  8. Surf culture - Wikipedia

    en.wikipedia.org/wiki/Surf_culture

    Surfwear is a popular style of casual clothing, inspired by surf culture. Many surf-related brand names originated as cottage industry, supplying local surfers with boardshorts, wetsuits, surfboards or leashes, as well as other hardware. An early Australian surf fashion company was Kuta Lines, founded by Tony Brown after visiting Bali in 1973.

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