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Consequences that lead to appetitive behavior such as subjective "wanting" and "liking" (desire and pleasure) function as rewards or positive reinforcement. [2] There is also negative reinforcement, which involves taking away an undesirable stimulus. An example of negative reinforcement would be taking an aspirin to relieve a headache.
These costs and risks create situations in which the fitness of the individual is threatened. There are several examples that show how reward delay occurs in the real world. For example, animals that eat fruit have the option of eating unripe fruit right away, or waiting, delaying gratification, until it becomes ripe.
Operant conditioning originated with Edward Thorndike, whose law of effect theorised that behaviors arise as a result of consequences as satisfying or discomforting. In the 20th century, operant conditioning was studied by behavioral psychologists, who believed that much of mind and behaviour is explained through environmental conditioning.
Contingency management (CM) is the application of the three-term contingency (or operant conditioning), which uses stimulus control and consequences to change behavior. CM originally derived from the science of applied behavior analysis (ABA), but it is sometimes implemented from a cognitive-behavioral therapy (CBT) framework as well.
Behavior modification is a treatment approach that uses respondent and operant conditioning to change behavior. Based on methodological behaviorism, [1] overt behavior is modified with (antecedent) stimulus control and consequences, including positive and negative reinforcement contingencies to increase desirable behavior, as well as positive and negative punishment, and extinction to reduce ...
Building on information obtained in previous research regarding self-control, Mischel et al hypothesized that any activity that distracts a participant from the reward they are anticipating will increase the time of delay gratification. It was expected that overt activities, internal cognitions, and fantasies would help in this self-distraction.
Incentive salience is a cognitive process that grants a "desire" or "want" attribute, which includes a motivational component to a rewarding stimulus. [1] [2] [3] [9] Reward is the attractive and motivational property of a stimulus that induces appetitive behavior – also known as approach behavior – and consummatory behavior. [3]
The reward system (the mesocorticolimbic circuit) is a group of neural structures responsible for incentive salience (i.e., "wanting"; desire or craving for a reward and motivation), associative learning (primarily positive reinforcement and classical conditioning), and positively-valenced emotions, particularly ones involving pleasure as a core component (e.g., joy, euphoria and ecstasy).