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Limited Too is a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice .
Former Tween Brands corporate logo, 2006–2009. Limited Too was created by The Limited, Inc. in 1987 as a younger girls/infants version of The Limited. In 1996, a new senior management team refocused Limited Too into a preteen girls' fashion store. In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity.
While originally aimed at "junior" girls, [6] the brand would eventually state its official target demographic is teen girls and college-age women. [1] The product first appeared in late 2003 in select stores, [7] with a full chain-wide roll out in July 2004. [8] [9] The company often placed its stores side-by-side with Victoria's Secret stores ...
In the early 2000s, Limited Too was every young girl's favorite store in the mall. LTD2 clothes were the epitome of "elementary school cool," and their accessories low-key put Claire’s to shame.
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Ascena Retail Group, Inc., is an American retailer of women's clothing. Ascena also owns Lane Bryant clothing store brand, and is the parent company of Ann Inc., operator of Ann Taylor and Loft stores. Chairman Emeritus Elliot Jaffe and his wife and co-founder, Roslyn, own about 25% of Ascena.
It seems that there’s been an invasion of tween girls at Sephora, and both customers and employees are equally confused and outraged as to why.. This week, hundreds of adults have taken to ...
The aesthetic featured a color palette with bright pinks, including hot pink, as well as pastels, white, and metallics. The fashion included fitted dresses, mini skirts, and crop tops, often made from shiny fabrics like satin and glitter. Accessories like oversized sunglasses, platform shoes, and bold jewelry were also common.
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