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Generation Z (often shortened to Gen Z), also known as Zoomers, [1] [2] [3] is the demographic cohort succeeding Millennials and preceding Generation Alpha.Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years, with the generation most frequently being defined as people born from 1997 to 2012.
The name Generation Z is a reference to the fact that follows Generation Y (Millennials), which was preceded by Generation X. [50] Other proposed names for the generation include iGeneration, [51] Homeland Generation, [52] Net Gen, [51] Digital Natives, [51] Neo-Digital Natives, [53] [54] Pluralist Generation, [51] Centennials, [55] and Post-Millennials. [56]
Psychologist Jean Twenge stated in her book titled Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America's Future (2023) that "any generational cutoff is arbitrary—there is no exact science or official consensus to determine which birth years belong to which generation ...
Millennials and Gen Z are taking a page from Baby Boomers and starting up book clubs to socialize and connect.
"Lack of familiarity with Gen-Z slang could potentially lead to misunderstandings or misinterpretations, hampering effective communication,” Jessica Kelly, CEO of the corporate wellbeing company ...
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Xennials is a portmanteau blending the words Generation X and Millennials to describe a "micro-generation" [5] [6] or "cross-over generation" [7] of people whose birth years are between the mid-late 1970s and the early-mid 1980s.
A 2021 Consumer Research Report by Data Axle found that 63% of Gen Zers want to feel connected to the brand they are supporting over social media, and 42% of Gen Z find a brand’s reputation ...