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From the early 1950s until the mid-1960s, most Indian women maintained traditional dress such as the gagra choli, sari, and churidar. At the same time as the hippies of the late 1960s were imitating Indian fashions, however, some fashion conscious Indian and Ceylonese women began to incorporate modernist Western trends. [65]
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
During the 1960s and 1970s, at the same time as Western fashion was absorbing elements of Indian dress, Indian fashion also began to actively absorb elements of Western dress. [ 69 ] [ 70 ] Throughout the 1980s and 1990s, Western designers enthusiastically incorporated traditional Indian crafts, textiles and techniques in their work at the same ...
Madras became a staple of preppy American fashion in the 1960s after advertisers spun its tendency to bleed in the wash as a selling point. ... in Chennai, India, the coastal city from which it ...
The jacket was first marketed as the Nehru jacket in Europe and America in the mid-1960s. It was briefly popular there in the late 1960s and early 1970s, its popularity spurred by the aspirational class' growing awareness of foreign cultures, by the minimalism of the Mod lifestyle and, in particular, by Sammy Davis Jr. [3] and the Beatles.
Fashion, Jewellery & Accessories. Victoria and Albert Museum. Archived from the original on 2011-01-08; Vintage Photos - art, life and fashion in the 20th Century. Madame Grès, an exhibition catalog from The Metropolitan Museum of Art (fully available online as PDF), which contains a good deal of material on fashion from this period
History of clothing in the Indian subcontinent can be traced to the Indus Valley civilization or earlier. Indians have mainly worn clothing made up of locally grown cotton . India was one of the first places where cotton was cultivated and used even as early as 2500 BCE during the Harappan era.
The main male protagonist wears Western-styled suits, while the female protagonist wears some Western dresses and some Indo-western clothing. In the 1960s and 1970s, at the same time as Western fashion was adopting elements of Indian dress, Indian fashion also absorbed elements of Western dress.