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Master Cleanse (also called the lemonade diet or lemon detox diet) is a modified juice fast that permits no food, substituting tea and lemonade made with maple syrup and cayenne pepper. The diet was developed by Stanley Burroughs , who initially marketed it in the 1940s, and revived it in his 1976 book The Master Cleanser . [ 1 ]
Stanley A. Burroughs (October 9, 1903 – June 16, 1991) was an American naturopath and promoter of pseudomedicine known for inventing the Master Cleanse or "lemonade" diet, which he published in his book The Master Cleanser. [1] [2] [3]
Juice fasting became a growing trend in the United States because of Norman W. Walker and Jay Kordich who worked to transform the juice drink into a diet. [3] [4] Walker is considered to be one of the founders of the juice cleanse trend because of his technological contributions to the juicing process and his promotions of a raw food diet.
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[10] [11] [12] Notions of internal cleansing had resurgence along with the rise of alternative medicine in the 1970s and following; it remains unscientific and anachronistic. [10] With the rise of the environmentalist movement, many detox diets use the diet format as a political platform to advocate for environmental ideas about pollution and ...
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Cover of The Complete Scarsdale Medical Diet. The Scarsdale diet, a high-protein low-carbohydrate fad diet designed for weight loss, created in the 1970s by Herman Tarnower and named for the town in New York where he practiced cardiology, is described in the book The Complete Scarsdale Medical Diet Plus Dr. Tarnower's Lifetime Keep-Slim Program.